Ethics... is IMPORTANT, Nairobi.
But... aesthetics, too.
Money Heist Season 1, Episode 9
and make me feel IMPORTANT.
Breaking Bad Season 4, Episode 9
I'm Master of Coin.
Saving money is IMPORTANT.
Game of Thrones Season 3, Episode 5
I have a series of IMPORTANT multi-loop
calculations and simulations to run.
The Big Bang Theory Season 2, Episode 3
Many IMPORTANT matters
require a king's attention.
Game of Thrones Season 3, Episode 7